Internet based sharing concepts are disrupting conventional understandings of ownership and consumption.
This short video introduces an alternate approach to consumption that is springing up all over the world. It’s called Collaborative Consumption.
Internet based sharing is way more efficient and less costly than traditional methods.
The following clip is a short flash video.
You can also watch a longer 15min video (TEDx Talks: Rachel Botsman) that goes into a little more detail, or just buy the book: “What’s Mine is Yours: The Rise of Collaborative Consumption”.